Meet the Managers
Role: Chief Executive Officer
Joined in: 2001
During his time at Yenda Prods, Anthony has held the role of Company Secretary and Financial Controller before being promoted to the role of General Manager in January 2025. Anthony serves not only Yenda Producers but also Yenda Group, overseeing the strategic development and implementation of the organisations within the group.
Anthony graduated from Charles Sturt University with a Bachelor of Business Degree in Accounting and achieved his Certified Practising Accountant (CPA) qualification in 2009. Anthony is also a long-time Yenda resident, living with his family on a prune farm on the outskirts of the town. Anthony has also completed several management courses including the Company Directors Course through the Australian Institute of Company Directors and the General Management Program through the Melbourne Business School.
Role: Chief Financial Officer
Joined in: 2024
Michelle commenced with the Co-op in July 2024 and brings more than 20 years of accounting and financial management experience to the Yenda Group.
She holds a Bachelor of Commerce with majors in Accounting, Finance and Management, completed in 2003, and has been a Chartered Accountant since 2006. Michelle began her career in public practice with a local accounting firm, where she spent 15 years working across tax and accounting for a wide range of entity types, as well as audit, consulting and business management services.
She later spent 6.5 years as Financial Controller for a large local family farming enterprise and an irrigation-related business, further strengthening her experience in financial leadership within the agricultural sector.
Having grown up on a fruit farm in Griffith, Michelle has a strong connection to the local agricultural community. She now lives in Beelbangera with her husband and two children and enjoys being involved in school and sporting committees, valuing opportunities to give back to the community.
Role: Company Secretary
Joined in: TBC
Edwina is the Company Secretary and started with the Prods in 2019, and prior to 2025 was responsible for human resources. Edwina has a Bachelor of Arts (Media and Communications) from the University of Melbourne, Bachelor of Laws from the University of Sydney and is admitted to the Supreme Court of New South Wales. Edwina has previously worked as a solicitor in law and accounting firms and also runs, with her husband, a self replacing merino flock, focusing on wool quality and flock fertility.
Role: Purchasing Officer
Joined in: 1992
Adam Signor started working at Yenda Producers in a customer service officer and administrative role. During his time, Adam has progressed through different roles in the company before being promoted to Purchasing Manager.
Adam’s key role is to work closely with key corporate accounts, managing the ordering and pricing of Yenda Producers’ product inventory for its 1,500 members and customers and is involved with the strategic direction of the Co-op. Adam also oversees the on-farm services provided by Yenda Producers, which include tractor and truck contract spreading in a variety of crops, cartage of goods including grains, fertilisers, grapes, nuts, machinery and general freight. Adam has a degree in Business Management from Charles Sturt University.
Role: Southern Area Manager
Joined in: 1988
Chris Butler graduated from Leeton High School and spent two years at the Murrumbidgee Irrigation District (MID) Farmer’s Co-Op before he joined the team at the Yenda Producers Leeton Branch when it opened in 1988.
Chris has thoroughly enjoyed his tenure with Yenda Producers, especially being part of the growth of the organisation and a member of the team that is involved in all aspects of daily business.
Chris thrives on providing products and services that benefit Yenda Producers’ clients and help them succeed. Chris is looking forward to continuing the growth of the business and partnering with the clients, many who are now also firm friends.
Role: Branch Manager – Fruit & Case
Joined in: 1998
Laurence, better known as Lou and his family have a long connection to Yenda with his paternal grandfather moving to the town in the 1920s, and Lou being born in the town. He has led the growth of the organisation’s store from its original ‘two shelves’ to the large, thriving, and busy centre it is today. The growth was driven by Lou and his team listening closely to their loyal customers’ needs to provide a one-stop shop with a broad variety of products and services.
Fruit & Case primarily serves horticultural growers, offering general hardware, sprays, nozzles, equipment, general tools, garden tools, fuels, oils, lubricants, sprays, chemicals, fertilizers, pet food, and more. The company is also a bulk fuel distributor and provides on-farm fuel deliveries.
Lou lives in Griffith with his wife Paula and their four children. He is well known for his dedicated involvement in the local sports community, service on council-based committees, and currently a Griffith City Council Councillor.
Role: Branch Manager – Leeton
Joined in: 2014
Nicole began her career in customer service before progressing into roles in purchasing and stock coordination. In 2024, she stepped into the position of Leeton Branch Manager, bringing with her a strong understanding of operations and a genuine commitment to both customers and staff.
A lifelong Leeton local, Nicole lives in the community with her husband and two children. She is passionate about building strong relationships, working closely with the Leeton team and customers, and collaborating with colleagues across all branches to deliver the best outcomes.
Role: Branch Manager – Griffith
Joined in: 2021
Aidan Lewis joined the YPC Griffith branch in 2021. His first role within the business was managing the Griffith branches fertiliser portfolio. He later took over from Peter Taprell as branch manager in 2024. The Griffith branch was the beneficiary of a major site upgrade in 2024. The branch now has a drive thru to maximise efficiencies for our loyal customer base, along with a large bulk storage capacity through additional sheds.
The Griffith branch has a very strong agronomy team, focusing on both broadacre and horticulture. Working alongside our agronomists is the livestock production team. The branch offers a massive range of products in all different pack sizes from ag chem, fertiliser, animal vaccines and drenches, to pet food and livestock feed. Aidan is a young leader who enjoys leading a committed and galvanised team.
Role: Branch Manager Baranduda
Joined in: 2017
Greg Pronk joined the NorMac team in 2017. Having worked in the Dairy and Beef industry in the north east of Victoria for over 25 years, Greg brings a wealth of knowledge and practical experience to his role, providing customers with the support they need to succeed in business.
The Baranduda branch has a strong agronomy and livestock production team, and Greg enjoys working alongside his staff, managing customer service in rural sales – involving everything from a bag of chook feed to a set of cattle yards.
Greg is a keen leader, co-ordinating the growth of the Baranduda branch, while being involved in strategic direction and incorporating the key values of the Yenda Co-operative.
Role: Branch Manager – Wangaratta
Joined in: 2025
Stewart Kerr joined the Yenda Producers team in 2025 as Branch Manager at Wangaratta. With extensive experience across agribusiness, including senior roles in sales, strategy and network management, Stewart brings a strong commercial and customer-focused approach to the business.
Stewart has worked across a broad range of agricultural sectors, from retail and distribution through to national account management and product leadership. His background provides a well-rounded understanding of the industry and the needs of farming enterprises.
At Wangaratta, Stewart leads the branch team with a focus on delivering excellent service, strengthening customer relationships and driving sustainable growth. He is passionate about empowering his team, improving operational performance and supporting customers to achieve successful business outcomes.
Role: Branch Manager – Corryong
Joined in: 2024
Graham brings a wealth of agricultural knowledge and business experience to his role as Branch Manager of Yenda Producers Corryong.
Originally from Melbourne, Graham completed an Associate Diploma in Applied Science before beginning his career in the agricultural industry.
Starting out in merchandise and customer service, he progressed through a range of sales and management roles before becoming Merchandise Manager at McLeans.
Graham later co-purchased McLeans and helped establish Agmate, playing a key role in the business for many years before its acquisition by Yenda Producers in 2023. Today, he leads the Corryong branch, drawing on decades of industry experience to support local farmers and the wider Upper Murray community.
Outside of work, Graham lives on a 1,000-acre property with his wife, where they run Hereford cattle.
A passionate cricket enthusiast, he enjoys spending time on the farm and staying connected to the agricultural community he has worked alongside throughout his career.
Role: Managing Director – Spencer & Bennett
Joined in: 1998
Wayne is the Licensee in Charge and Managing Director of S&B, which operates as a wholly owned subsidiary of Yenda Producers, based in the Yenda Producers’ Griffith branch.
Wayne is an accredited livestock and real estate agent. Focussing on the purchasing and selling of livestock and real estate sales, namely rural properties as well as clearing sales.
Wayne is the main auctioneer at S&B and also manages a team of licensed Real estate agents, Insurance brokers, Water brokers, Residential Real estate and Property management.
Role: General Manager – RWE
Joined in: 2023
Laura is a solicitor admitted to the Supreme Court of NSW with a Bachelor of Laws (Honours) and Bachelor of Arts (Psychology) from Macquarie University. Born and raised on a third-generation family farm in Griffith, Laura has first-hand knowledge and understanding of the agricultural sector. During her time as a solicitor, Laura was heavily involved in commercial litigation, including agribusiness and irrigation related matters.
Laura is passionate about her hometown, most recently working as the Centre Manager of Headspace Griffith honing her skills as a leader in the community. Laura joined RWE in 2023. With her impressive background, accomplishments and leadership qualities, Laura is committed to building strong, empathetic business relationships and driving success and growth throughout the business.
Role: Design & Automation Manager – RWE
Joined in: 2006
Jak is a Certified Irrigation Designer and oversees RWE staff, the extensive range of irrigation products, as well as offers design, installation and maintenance of high-quality irrigation systems and consultative services for rural, domestic, corporate and government clientele.
Operating out of the Griffith branch, Jak and his team regularly consult with the agronomy and horticulture teams at Yenda Producers, sharing knowledge and expertise for all to remain up-to-date on farming requirements.
RWE also has an extensive retail section, offering a vast range of irrigation products, readily available to service an emergency breakdown for the corporate irrigation market.